Development of Nike loge become a symbol of company culture

Logo is a symbol of company. For long period development, from just small room to biggest company, Nike has doing its best to beautify its corporate culture. As the biggest company, Nike has invent different types of Nike shoes, from first Nike Air max shoes to Nike football shoes, Nike has attractive more and more customers. Each pair of Nike shoes put its logo in the most prominent place so that everyone know they are Nike. However, Cheap Nike Air Max people may know logo of Nike, but they don't know the long history of Nike logo.

-Producing time

The Nike logo is a classic case of a company gradually simplifying its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has became superfluous. The solid corporate logo design check was registered as a trademark in 1995.

-Story behind

Nike as famous sportswear company is named after an ancient Greek goddess of victory, and her sisters were the goddesses of force and strength and her brother was the god of rivalry. She bestowed upon fame and glory to those who Cheap Nike Air Max 90 achieved victory.

-Design idea

The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success. Logo design bob can help you get to where your company needs to go.

-Change and development

Nike's world famous swoosh was designed by Portland State University student Caroline Davidson in 1971. She was paid just $35 for her design, which, even with inflation, is unreal in the graphic design world. The design has undergone very few changes over the years, but there have been definite changes to the logo over the years. Nike also has variations on the logo for its different divisions, like Nike SB and Nike Soccer Shoes.

The evolution of logos only applies to companies that aren't seeking to reinvent themselves. Businesses that feel they aren't building relationships with their target markets may need a logo makeover and reposition themselves.

Finally, it is what we show in each pair of Nike shoes. If you look clearly, you can see Nike logo in toe or last. In today's market, a business logo design is necessary in order not to avoid any missed advertising opportunity. A business logo design represents a symbol of identity, a means by which customers can instantly recognize your product or service. A logo design is more memorable than their verbal counterparts. Your company must ensure it is being book marked and remembered rather than lost and forgotten. Business logo design is one of the most basic yet most important and most successful tools in identity awareness.