So whilst Lady Gaga couldn't quite match the live tattoo in front of fans and sleeping in a pod, she did arrive at Macy's department store in New York driven by horse and carriage.
The Bad Romance singer continued on her attention-hungry quest, wearing an utterly bizarre and impractical hunchback dress which appeared to be made of uncomfortable clingy latex.
Could she court attention anymore? Lady Gaga arrives at Macy's in NYC to launch her first fragrance Fame
Designer lover: Gaga appeared to be wearing an Iris Van Herpen creation
Continuing with the usual theme, Gaga also wore a gold alien headdress that masked her eyes.
Quirky: Gaga had little gold men on her shoes
Clearly excited by this afternoon's shenanigans, Gage tweeted: 'Macy's here we come!'
The eccentric star then mused over whether her carriage would provide a safe mode of transport, adding: 'I wonder if the horse is rehearsed? Princess high'.
Yesterday, Gaga created a huge buzz with an art-installation style production at her fragrance launch, which involved having a cherub tattooed on the back of her shaved head in front of fans.
It all took place while she was stripped down to little more than lingerie in the Big Apple's esteemed Solomon R Guggenheim Museum.
What a gentleman! Gaga received a helping hand as she exited from her carriage
Can you see anything? The singer's eyes were largely covered by a mask headdress
Her newly-shorn head, a tribute to the passing of friend Terry Richardson's mother, was inked with the head of an angel, wearing a crown, with wings.
Tattooist Mark Mahoney, who was aided by assistant Wes Brown, said of the new design: 'It's kind of a Renaissance era cherub, a nod to her Italian heritage.'
Mahoney admitted that completing the design in front of a crowd was 'a little distracting at first'.
Easy tiger! Gaga looked like she was about to topple over in her sky-high shoes
Addicted to fame: Gaga wore a typically bizarre outfit, following on from last night's escapades
The tattooing was just one section of the 'live art installation' which marked Gaga's launch.
The singer arrived for the event in a large replica of her perfume bottle, wrapped in black fur stoles and apparently asleep on a day bed inside.
She knows how to throw a party! Gaga marked the launch of Fame by getting tattooed live last night
Art or commerce: Gaga was seen being tattooed at the launch of her fragrance Fame
Under pressure: Tattooist Mark Mahoney admitted completing the etching in front of the crowd was daunting
Partygoers were then invited to come up and put their hands inside a hole in the bottle to actually touch the singer, with a sign reading: 'Touch Lady Gaga's hand, but please don't wake her.'
Gaga's new fragrance, Fame, hit shelves this month.
It is said to smell like 'tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot, and the combinative essences of saffron and honey drops.'
Installation: Gaga spent an hour reclining inside the giant replica of her perfume bottle
Taking it all in: Fans looked beside themselves as they were
able to get up close with the singer
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