The images - half of which have never been seen before - were captured by Life magazine's Mark Shaw, who was both the unofficial photographer for John F. Kennedy and wife Jackie, as well as a close friend and confidant.
Shaw's beautiful shots encapsulate the vibrant life of the pair, who are seen in a variety of situations, dazzling on the campaign trail or sharing a warm family moment with their daughter on holiday.
He developed a close friendship with the glamorous, all-American couple, allowing him extraordinary and informal access to the family.
Over the following four years, Shaw captured the couple and their children Caroline and John Fitzgerald Kennedy Jr at their most relaxed.
They are pictured in Nantucket, Hyannis Port, Mass., Mrs Kennedy's family home in Merrywood, Virginia and on the Amalfi Coast of Italy.
On November 8, 1960, JFK beat Republican Richard M. Nixon in a very close race to become the 35th president of the United States, with his graceful wife standing by his side
She made the White House into a home, creating a kindergarten and working to restore and preserve the historical building while Shaw photographed the family's unique daily life
By now a fashion icon, she hosted glittering events and travelled the world gaining admiration for her elegance and goodwill.
Effortless grace: The attractive and powerful couple look at ease as they take a moment away from the strain of their heavy responsibilities
JFK reportedly had numerous affairs with pretty young girls at the White House, and his wife responded by having several affairs of her own.
In 1963, the couple's third child, Patrick Bouvier Kennedy was born, but he developed a lung problem and died two days later.
While still recovering from this loss, another tragedy shocked the world. On November 22, 1963, the President and his wife were in Dallas, Texas. As their car drove slowly past cheering crowds, shots rang out.
President Kennedy was killed and Mrs Kennedy became a widow at the age of 34.
In a grateful note, Mrs Kennedy later thanked Shaw for his natural, exuberant photographs, comparing him to a modern-day Caravaggio and vowing to treasure them always.
Shaw was renowned for both his pictures of the Kennedys and for his fashion work in the 1950s and 1960s.
He was the first photographer to shoot backstage and in colour at the couture shows and produced groundbreaking work during the Vanity Fair lingerie campaign.
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