But Lady Gaga goes totally naked - save for a few 'tiny men' crawling over her body - in the promotional pictures for her new perfume, Fame.
The 26-year-old singer tweeted the snap today, with the message: 'Photo by STEVEN KLEIN. The First Ever Black Eau de Parfum. Model: Lady Gaga.'
Risque:
Lady Gaga poses naked in the new ad campaign for her perfume, Fame. The
singer has miniature scantily-clad men crawling over her body to save
her blushes
Before revealing the snap, the Born This Way singer explained she was feeling nervous about sharing the artwork.
Her usual style: Gaga last week in LA in one of her eye-catching outfits
'I
won’t lie I’m a bit nervous. its been a while since i’ve shared some
work with you. But i’m so proud of Steven+I, we really did not sleep!'In the image, Gaga is seen reclining with an arm behind her head, while holding the perfume in her other hand.
Scantily clad men - who have been shrunk to miniature size - and are strategically placed over her body to save her blushes.
Her new scent is a black liquid which sprays clear and is released next month - and it was Gaga who came up with the idea for the black-liquid perfume.
Renato Semerari, president of Coty Beauty, said: 'She is an artist that is never satisfied with the status quo - she always has this way of challenging everybody and trying to do something more, something different.
'She has her own ideas and very often they're very interesting and challenging...really, she's not the one who says, "It's OK, let's move on and turn the page." She's always thinking, "Can we do more?"
'This is a very stimulating partnership; and she's pushed us with her ideas, we've come with our own ideas - and the combination of the two is very valuable.'
Coty hailed Gaga as 'zeitgeist in a bottle' and are delighted with her innovation.
Bernd Beetz, chief executive officer of Coty Inc., said: 'Lady Gaga joins a legendary cast of talent for whom Coty has created scents.
'Gaga's launch represents my personal credo brought to life....Innovate or die! Absolutely everything about this launch is innovative, from the bottle, to the juice, to the lady herself....She's zeitgeist in a bottle.'
Gaga explained the fragrance's name relates to her belief that anyone can have fame.
She told WWD: 'Fame is an illusion - if you really want it, anyone can have it.'
Celeb hangout: Pictured here leaving Chateau Marmont in Hollywood last week
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