Swiss watchmaker, t touch tissot ,
has launched the first augmented reality window display at Selfridges
London, which allows consumers on the street the chance to virtually
'try-on' a 3D watch from Tissot's pioneering T-Touch watch collection.
The technology - activated using a paper wristband - enables users to
see themselves wearing the watch on large screens in the window of the
store.
With 28 different variations to choose from, consumers will
be able to try a selection of styles and select the finish and colour
of their wristband from the Touch collection, including the new Sailing
Touch, T-Touch Expert and Sea Touch. As well as seeing how the watch
would look on their wrist, they will be able to experiment with the
touch screen features of the watches, including the diver functionality
of the Sea Touch and the altimeter, meteo, compass and thermometer of
the wider ranges. All the watches will also tell the correct time in
digital and analogue format, and each day one person will win their own
T-Touch by answering a question prompted on the screen, chosen at
random.
The
augmented reality application is a unique fully interactive experience,
allowing consumers to try on and interact with the watch. It is brought
to life with a unique real time light reflecting technology that
enables the consumer to experience the different facets of the watch and
its design at the twist of their wrist. The technology will be
activated on the screens by a paper wristband bearing the Tissot T-Touch
'T'. The bands will be given out by staff outside Selfridges on Oxford
Street.
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